March 15, 2025
Mortgage

Mortgage brokers sent credit, address, veteran status to Facebook


This article is copublished withThe Markup, a nonprofit, investigative newsroom that challenges technology to serve the public good.

When someone applies for a mortgage, they trust a home loan lender or mortgage broker with some of the most sensitive information they have: information about their credit, their home, and the personal details of their lives.

Unbeknownst to those prospective homeowners, they may also be sharing that information with Facebook.

The Markup tested more than 700 websites that offer loans for people looking to purchase or refinance a home, from major online brokers to lesser-known regional lenders, and found that more than 200 of them share some amount of user data with Facebook. On their sites, these companies embedded the Meta Pixel, a small piece of tracking software that shares visitors’ information with Facebook.



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