Prosek Partners and Becca, two women-owned communications and marketing agencies at the top of their respective fields, are joining forces, with Prosek making a minority investment in Becca.
Prosek is a leading global firm in financial and corporate communications and marketing; Becca represents the country’s most successful and respected names in hospitality, including luminaries like Eric Ripert and Mashama Bailey and iconic brands like The Polo Bar and Ralph’s Coffee by Ralph Lauren, Tishman Speyer’s revitalized Rockefeller Center, the ultra-premium Tequila Casa Dragones and the Fontainebleau Las Vegas.
“Prosek’s expertise is business, ours is consumer,” explains Becca Parrish, founder of Becca. “Where we influence culture, Prosek influences economies. Together, we are uniquely positioned to build valuable influence and better serve our clients’ needs.”
Jennifer Prosek, managing partner of Prosek, adds: “Our clients increasingly understand the importance of hospitality and experience marketing for both their own businesses and those they invest in. In our view, Becca is the best in the space, and we are excited to partner with Becca and her world class firm.”
Prosek has a track record of making minority investments in best-in-class firms that have tremendous growth potential. For example, Prosek invested in women-owned ESG-consulting business Blue Dot Capital in 2021. Blue Dot has more than doubled since the investment was made. Becca will be Prosek’s fourth GP stakes investment.
The investment will expand Becca’s global footprint, starting with a new London office. The partnership will also provide Becca access to some of the most powerful names in finance, to whom Becca can provide insights and guidance unique to the high-touch, consumer-facing world of hospitality.
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