Published: April 10, 2024
‘Huge Potential’: Dude Perfect Receives Over $100 Million From Investment Firm
By Movieguide® Contributor
YouTube group Dude Perfect just received over $100 million from investment firm Highmount Capital.
“Our mission at Highmount is to invest in transformational companies with great founders who are building scalable and influential platforms,” a statement from Highmount Capital read. “While it wasn’t obvious at first, Dude Perfect is transforming from YouTubers to a media powerhouse.”
The statement continued, “We didn’t just invest in the Dudes; we are partnering with them. Highmount is investing 9-figures of capital so that together with the Dudes, we can build a world-class management team, capitalize on current and future opportunities, and most importantly, help them engage with their fans in new and magical ways. We are here to serve and help them steward their growing platform in ways that transform culture.”
Jason Illian, Highmount Capital’s co-founder and general partner, called the investment “significant,” adding that it reflects the “huge potential” they see in Dude Perfect.
“We thought a significant investment made sense just because when you look at all the things that they have in front of them working with sports teams, and retailers and opportunities for events, we want to make sure there’s enough capital there to do it really well,” he told The Hollywood Reporter.
Dude Perfect’s members are equally excited about the new partnership.
“The mission of Dude Perfect is to serve families with the most trusted entertainment on earth,” member Coby Cotton told Deadline. “By partnering with Highmount Capital, we hope to pour gas on the fire and take the Dude Perfect fun that families have witnessed on screens these past 15 years and turn it into real-life products and memory-making experiences they can actually touch and feel for themselves.”
Movieguide® previously reported on Dude Perfect’s mission:
The guys of Dude Perfect are using their faith to guide them as they build their brand.
“People come up to us on the street all the time and say, ‘Hey, you’re the only channel we let our kids watch,’ And we take that seriously,” member Cory Cotton told Forbes. “We understand that it’s hard sometimes for a parent to pre-watch everything that goes in front of their kids.”
“15 years later, that is the number one thing that especially families come up and tell us,” Toney said. “‘Thank you for creating content that we can sit down as a family and watch’ — or ‘I can walk out of the room and if my four year olds watching it, it’s fine.’”
Dude Perfect credits their Christian faith for guiding them through the entertainment industry and reinforcing their dedication to making family-friendly content.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
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Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
