In 2006 Wired magazine editor Chris Anderson famously described the availability of niche products online as the “long tail.” Search optimizers adopted the term, calling niche queries “long-tail keywords.” Yet the impact of keywords on organic search rankings has changed. We no longer create separate pages targeting every keyword, nor do we use keyword density.
In 2015, the UN General Assembly set forth 17 Sustainable Development Goals (SDGs)(opens in new tab/window) designed to pave the path to a more sustainable future where no one is left behind. Research and funding institutions play a vital role in supporting this historic undertaking: a clear understanding of the research landscape supporting the SDGs can
Laid-off employees of Keywords Studios are planning to strike outside BioWare Edmonton’s headquarters today. As Game Developer reports, the group consists of the unionised Dragon Age QA team, who were let go in September after BioWare decided not to continue its contract in August. Members will strike on November 7 outside BioWare
gorodenkoff/iStock via Getty Images Introduction Keywords Studios plc (OTCPK:KYYWF) has been in the business of offering various technical and creative services to the video game and digital media industries for more than two decades. In this period, the gaming industry has grown by leaps and bounds. The number of game titles released annually has grown
Former employees of Keywords Studios who unionized under the banner of Keywords Edmonton United are planning to strike outside of BioWare’s Edmonton headquarters on November 7, beginning around 11AM to 12PM local time. The striking union members—who had previously been working on Dragon Age: Dreadwolf before BioWare ended its contract with their employer—are protesting what
How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can. The bad news is, there’s no easy, one-size-fits-all answer. The clearest (and most infuriating) one
Picture a toolbox. Most contain several general-purpose tools, like a claw-foot hammer and a wrench. Some kits may also contain more specialized tools, such as a hex key or diagonal cutting pliers. You can think of short-tail keywords as the search engine optimization (SEO) version of general-purpose tools—and long-tail keywords as tools designed for a
In today’s evolving digital era, a well-executed Google Ad campaign can make a significant difference for your business. Strategic and robust Google Ads can attract visitors to your website, increase sales and assist you in attaining your marketing objectives. 9 Ways to Boost Your Google Ad Campaigns Use negative keywords. Plan a sufficient budget. Use
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both
It’s easy to match the overall market return by buying an index fund. But if you buy individual stocks, you can do both better or worse than that. For example, the Keywords Studios plc (LON:KWS) share price is down 46% in the last year. That’s well below the market decline of 2.8%. We note that