June 29, 2025

Victoria’s Secret

Investors

Victoria’s Secret hired a superstar CEO to turn around the flagging brand. But a 50% stock drop has activist investors circling

As bras go, wireless is winning. On Victoria’s Secret’s latest earnings call earlier this month, CEO Hillary Super explained that the brand’s So Obsessed underwire-free push-up bra was a fast-growing hit, calling it “a standout,” with 30% year-over-year growth and a “deep resonance with the millennial customer.” Those comments landed well with Morgan Stanley analyst

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