Credit: Unsplash/CC0 Public Domain New research from the University of Georgia Terry College of Business shows consumers use “happier” words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads. The study connects marketing’s more traditional research
The trends of total expense and total revenue growth after economic recessions. Credit: Nonprofit Policy Forum (2024). DOI: 10.1515/npf-2023-0058 A recent study evaluates three decades of financial data from nonprofit organizations and finds that while the sector tends to bounce back quickly after periods of economic recession, some organizations bounce back more quickly than others.
Credit: Pixabay/CC0 Public Domain What happens when online investment trading platforms start to resemble games that keep people playing for hours, with badges and exploding confetti to reward investors for their engagement? For those who know what they’re doing, it won’t make much of a difference. New research from the University of Toronto engaging nearly
The authors found that crypto investment and ownership tends to appeal to people who are more argumentative, anti-authoritarian, and prefer to get their news from non-mainstream social media sites. Credit: Traxer, Unsplash, CC0 (creativecommons.org/publicdomain/zero/1.0/) Owning cryptocurrency may be associated with certain personality and demographic characteristics as well as a reliance on alternative or fringe social