July 2, 2025

Roy Ward

Investment

Why Pro Athletes’ Key Career Investment Happens Before Performance

Roy Ward, President/CEO of PREGAME®. getty Professional athletes aren’t just elite performers; they’re effectively CEOs of sometimes multimillion-dollar enterprises, with their bodies as the primary operational asset. Like any savvy business leader, successful athletes understand portfolio management: investing strategically in prevention rather than paying the steep costs of recovery. While highlight reels showcase game-winning moments,

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