“The $300 billion investment-grade wine market is ready to be exposed to new investors and to become a liquid, tradable asset,” said dVIN co-founder and co-CEO, David Garrett. “Our goal is to make investing in wine as easy as and efficient as investing in your favorite stock, cryptocurrency, or other favorite asset. We chose Liquid Mercury as our partner to create a liquid, global marketplace because our expertise in the wine market is matched by their team’s expertise in financial markets, laying the groundwork to unlock this exciting new digital asset class.”
“Liquid Mercury is thrilled to partner with dVIN to unlock wine as an investment and tradable asset to millions of new investors,” stated Liquid Mercury CEO, Tony Saliba. “Our thesis for real-world assets has been that investing in culture is a powerful secular trend, and we know our battle-tested technology can reliably power new digital marketplaces, so we see massive potential in this partnership.”
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