Watch: Producer Niels Juul on the future of film finance | The Crypto Mile
NFT film financing could break the monopoly held by the big Hollywood studios and streaming platforms and bring much-needed originality, diversity and creativity back to the movie business, a major producer has stated.
Hollywood is facing a direct challenge from web3 start-ups that harness the power of blockchain technology, and the current status quo could face a wave of disruption in the way films are financed, distributed and exhibited.
This week’s episode of Yahoo Finance’s The Crypto Mile spoke to Niels Juul, the executive producer behind Hollywood films directed by the likes of Martin Scorsese and Michael Mann.
Juul has produced films such as The Irishman, Silence and the upcoming Enzo Ferrari biopic, starring Adam Driver.
With the advent of non-fungible tokens (NFTs), blockchain solutions and cryptocurrency transactions threaten to dismantle the traditional structures of the art world, global finance and the music industry.
But now the winds of change have turned towards the bastions of the film industry and many analysts forecast that blockchain technology will shape the future of how films are produced, distributed and exhibited.
With the formation of NFT Studios, a decentralised autonomous organisation (DAO), Niels Juul is a pioneer in bringing the innovations of NFTs and blockchain technology to the film industry.
The Hollywood producer explained how these innovations will change what it means to be a film producer, financier, distributor and consumer.
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With the rise of crypto-communities that rally around memecoins such as shiba inu and NFTs such as the Bored Ape Yacht Club community, Juul highlighted the importance of community-driven development of film projects.
He has developed NFT Studios as a decentralised autonomous organisation structure that could “allow community engagement like never before, with participating members shaping and creating the movies they want to see, as well as receive perks for holding the associated NFTs”.
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The executive producer hit out at the big studios for suppressing creativity and the diversity of ideas in content creation, due to a risk-averse attitude and the fact that studio overheads have swelled to such a size that they only consider high concept ‘sure bet’ productions, or reboots of material that already has a fan base.
He said: “I’ve got a lot of producer friends of mine with amazing material and great scripts of movies of the type that would get made back in the day, like Kramer vs Kramer, or the Usual Suspects, or any of these great quality movies that today they have an incredibly hard time getting made.
“This is because the studio’s overheads are just too big in order for them to ‘waste time’ on a 10, 15 or 20 million dollar movie.
“This is why there is a big need for disruption into the film financing model.”
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The producer behind Martin Scorsese’s hit films, such as Silence and the Irishman, says the monopolisation of streaming content by the big four platforms – Netflix (NFLX), Amazon Prime Video (AMZN), Disney+ (DIS) and Apple TV (AAPL) – is also a problem.
He added: “Even though I’ve worked with Netflix and Amazon, the four big streaming players are only focused on hunting for the greatest market share.
“So the decision-making of what content audiences can see is in the hands of just four companies.
“Ironically these companies are setting the cultural agenda of the world, so content creation has become a monopoly these days, not only a financial monopoly but more importantly, and more scarily, a cultural monopoly.”
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He stated that as the ‘big four’ obsess over their bottom line at the expense of audiences experiencing a deficit of original and creative voices, a middle ground must be found.
He described the burgeoning NFT marketplace as providing a middle-ground where filmmakers, and creatives, could come together with audiences who want to finance the things that they want to see.
He added: “And to me, that is what’s exciting about crypto, it offers a new opportunity, a new way of not only revolutionising the way things are financed but actually also moving the agenda a little bit culturally in a way that is not just being about the bottom line of the Excel spreadsheet.”
Speaking on this week’s episode of Yahoo Finance’s The Crypto Mile, Niels Juul explained the role of a producer being mostly about chasing financing for a film.
He said: “Effectively 85% of my time is chasing the money, so as the independent movie finance market has dried up considerably over the last five or 10 years the studios started only concentrating on big Marvel franchises.
“The independent film market got demolished, almost.”
He then explained that the scarcity of original independent film content was one of the impetuses to set up NFT Studios, using the power of blockchain technology to try and redress the imbalance.
Jull added: “So in answer to this, we were looking for new ways of financing when friends of mine said ‘have you heard of NFTs’?
“I thought this could be a new way of financing movies and a way of creating a community that could rally around a movie.
“So then my partners and I started to explore new ways of doing film financing through NFTs and created NFT Studios.”
Pre-sales NFTs that lower the barrier of entry into film financing could democratise the filmmaking process.
The transparency and immutability of the blockchain could give power back to the artists and creatives who produce the content and also bring efficiency to the production process by making the multiple intermediaries in film industry supply chains redundant.
Tokenising movie pre-production and selling NFTs that can give anyone ownership and a profit share in a film could turn the whole film industry on its head.
NFTs of motion pictures could also have a collectability factor and allow owners to become part of an exclusive community of people who own part of a film, they could also have a secondary sale value.
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