Global Finance put the spotlight on BBVA’s app for its innovative financial health features for retail customers. These tools use advanced technologies like neural networks, natural language processing, and machine learning to help users manage savings and investments, track spending, and anticipate future expenses. As a result, customers using these tools have increased their savings significantly—by 11% in Spain and up to 20% in Mexico—compared to those who do not use them.
Other award-winning services include the latest version of the Blue virtual assistant, which enables customers to interact in natural language, receive personalized financial advice, and carry out more than 150 types of queries and transactions. The carbon footprint calculator was also recognized; it helps individuals and businesses measure and reduce their environmental impact, supporting a more effective and sustainable energy transition.
Global Finance also highlighted key strategic initiatives, including BBVA AI Factory’s expansion to Mexico and Turkey, and the bank’s alliance with OpenAI, which enables over 11,000 employees to use ChatGPT Enterprise in their daily work. This tool is improving internal productivity, with employees saving nearly three hours a week on routine tasks, which in turn enhances customer service quality. The collaboration has identified more than 1,500 use cases, demonstrating the scalable potential of this technology.
At the same time, BBVA is developing AI-powered tools to assist its customer managers, supporting both individual and business clients. The initial phase aims to give managers easy, intuitive access to the bank’s full range of products and services, helping them respond more efficiently to customer needs.
“This award affirms BBVA’s leadership in using artificial intelligence as a strategic tool that brings real benefits to customers, employees, and society as a whole,” said Antonio Bravo, BBVA’s Global Head of Data.
Award for income prediction using AI
Global Finance also recognized BBVA’s income predictor as the best AI risk management tool in Mexico and Latin America.
Developed collaboratively by BBVA’s data science teams at Global Risk Management (GRM) and AI Factory in Mexico, this innovative model uses advanced techniques to analyze large transaction networks and accurately estimate customer income. This solution enables the bank to offer credit products that match each user’s real financial capacity, reducing the risk of over-indebtedness and promoting financial inclusion.
The tool has been successfully integrated into all credit approval and monitoring processes at BBVA Mexico, contributing to better financial health for customers and greater operational efficiency for the bank.
