There’s a new app that helps you copy stock trades from your favorite financial influencers and other investors.
Dub, launched last year, lets users track trades from finance influencers and notable investors through a subscription-based model.
In April, Dub raised $30 million in Series A funding from investors including Notable Capital to scale the platform and expand its features.
CEO and founder Steven Wang said the idea for Dub came after he witnessed a generational shift in how people invest, he told Business Insider. For some, community, personalities, and social influence drive investing decisions rather than traditional financial metrics.
“All of my product decisions these days are driven and influenced by what influencers and creators are telling me, so, at the end of the day, we’re just bringing that to investing,” Wang said.
Personal finance is a popular category on social media. Some finance influencers have gained large followings for tips and advice on navigating tariffs and a shaky stock market.
With Dub’s creator program, investors can monetize their investment insights. The platform pays those accepted into its creator program who let users track their trades on the app.
Creators must open a brokerage account with Dub and create a portfolio on the app for others to see.
Anyone can become a creator, but to monetize and make money when people start “copy trading” your portfolio, as Dub calls it, you must meet a minimum set of metrics to be accepted into Dub’s top creator program. Once accepted, Dub pays creators royalty fees. The percentage varies based on the number of portfolio copies and how well the portfolio is performing, the company said.
The platform charges users a $9.99 monthly subscription fee to use the app. Dub plans to offer a free version sometime this year. That tier would allow users to make free copy-trades, but they’d still have to pay to copy certain creators.
“You can either be the copier that decides to take, let’s say $10 to copy someone else’s trades, and all future trades are copied automatically, or you can be the creator for other people to copy,” Wang said.
There are other copy-trade platforms, like eToro and AvaTrade, but Dub said it’s setting itself apart by owning a brokerage.
The company is registered with the Securities and Exchange Commission. Users don’t have to link to another account to use Dub; they can deposit money directly into the app.
Read the 15-page pitch deck Dub used to raise its Series A funding:
The pitch deck opens with Dub’s logo and slogan, ‘mirror any investor’
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The second page explains the significance of the word dub, a verb which means to make a copy of
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The next page breaks down the problems retail investors face
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The deck continues by describing problems money managers face
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A graphic on the next page shows how Dub wants to help solve these problems
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The deck then goes into the company’s mission statement
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The next slide shows how the app works
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The deck says that Dub is introducing copy-trading to the US
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Dub wants to connect retail investors with crowdsourced investing talent
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The following slide shows the company’s business model
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Dub lets people create a portfolio so they can share their investment ideas
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The deck breaks down how Dub differs from its competitors
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The next slide outlines Dub’s goals
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The deck concludes with the company’s logo and slogan
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The deck closes with legal disclosures
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