July 23, 2024

Brunswick CEO talks luxury boat price incentives

Brunswick Corporation (BC), one of the world’s leading boating brands, unveiled a number of new products at the 2024 Consumer Electronics Show (CES), including what it is calling Autonomy, Connectivity, Electrification, and Shared Access technologies which allow for an easier way for consumers to dock their boats.

The manufacturer also unveiled new, high-tech aquatic vehicles with large price tags. Yahoo Finance Reporter Pras Subramanian and Brunswick Corp. CEO Dave Foulkes join the Live show to discuss how the company deals with consumer-product replenishment for their high-tech luxury vehicles.

“A portion of our customers are certainly sensitive to retail financing rates, and we’re actually introducing promotional financing and other ways to encourage people to buy in that segment of the market,” Foulkes states. “Some of the larger boats are more cash buyers, so they’re somewhat less sensitive. But if you look more broadly, we certainly introduced incentives through the back half of last year, including discounting and promotional activities.”

Click here to view more of Yahoo Finance’s coverage of CES 2024 this week, or you can watch this full episode of Yahoo Finance Live here.

Editor’s note: This article was written by Nicholas Jacobino.

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