The right market investment can make all the difference for a financial organization by increasing efficiency, strengthening customer relationships and opening doors to long-term growth. Artificial intelligence tools and strategic partnerships are among the innovations that have streamlined operations and enabled firms to offer more personalized and efficient services to clients.
Below, the members of Forbes Financial Council discuss the game-changing market investments that are having the biggest impact on financial firms today. They also share the insights they’ve gained from making those moves, and how these strategies can help your organization stay ahead of the competition.
1. Partnering With Innovative Tech Startups
Firms should invest in strategic partnerships with leading-edge accounting tech startups to cobuild next-generation, AI-powered tools. By carefully selecting innovative technology partners, we have accelerated the deployment of intelligent automation and predictive analytics, positioning our firm to proactively meet client needs and maintain a competitive edge in the rapidly evolving accounting landscape. – Paul Peterson, Wiss & Co.
2. Utilizing AI Risk Analysis For Simplicity
AI-driven risk analytics changed borrower risk assessment, market forecasts and loan approvals in the mortgage business. Real-time AI risk analysis is faster and more accurate than earlier models. Manual processes, regulatory compliance and decision-making are simplified. This simplifies underwriting, stabilizes loan portfolios and keeps mortgage lenders competitive in a shifting market. – Neil Anders, Trusted Rate, Inc.
3. Reviewing Automation Processes Often
While human capital is ultimately the best investment a firm can make, the rate of change in finance due to AI has been drastic. Firms need to continually review their processes for automation, now more than ever, to ensure they’re able to move faster than their competition. – Alexander Ronzino, Rework Capital LLC
4. Expanding Digital-First And Community-Led Programs
One of the most impactful moves we have made is expanding digital-first capabilities, strategic partnerships and culturally responsive health initiatives. Community-led programs are building trust and equity, while cloud migration and AI enable smarter, faster and more connected experiences—underpinned by strong risk and compliance foundations—keeping us ahead as expectations keep evolving. – Shivali Kukreja , NIB NZ
5. Investing In AI And Renewable Energy
AI enhances operational efficiency and predictive analytics, while renewable energy offers sustainable growth opportunities. These investments diversify our portfolio and position us as leaders in innovation and sustainability, allowing us to stay ahead of competitors by embracing future-forward technologies and ethical practices. – Tomas Milar, Eqvista Inc.
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6. Diversifying Into Private Equity And Real Estate
AI-driven investment tools and alternative assets are important for firms. Integrating AI-powered market analysis has sharpened our decision-making and helps us identify trends faster. Additionally, diversifying into private equity and real estate has provided clients with unique opportunities beyond traditional markets. Staying ahead means embracing innovation while keeping a strong, client-focused foundation. – Bob Chitrathorn, Wealth Planning By Bob Chitrathorn of Simplified Wealth Management
7. Funding Sustainability-Focused Businesses
Our specialized renewable energy lending program has been a game-changer. By funding clean energy and sustainability-focused businesses, we have established ourselves as leaders in values-aligned banking, attracting environmentally conscious customers. These loans set us apart from other banks and, most importantly, create lasting community benefits that continue long after loans are repaid. – Monique Johnson, Beneficial State Bank
8. Redirecting Capital Into Indexed Universal Life Policies
Indexed Universal Life (IUL) policies have been a game changer by transforming dollars earmarked for taxes into a powerful wealth-building tool. Instead of losing capital to taxes, we strategically redirect it into an IUL, leveraging market-driven growth with downside protection. This approach maximizes tax-free wealth accumulation, keeping our firm ahead with superior financial strategies. – Andre Pennington, Pennington Law
9. Implementing Advanced Fintech For Agility
Investing in advanced fintech, including AI, has been a game changer. Implementing tools to automate key processes has increased efficiency, enhanced customer experience and freed up more time for strategy and innovation. Data-driven insights help us stay ahead of market changes and make more informed decisions. These tools allow us to remain agile, competitive and ready for new opportunities. – Jared Weitz, United Capital Source Inc.
10. Acquiring Holdings In Gold
Introducing a new infrastructure fund has been transformative, enhancing our clean energy and infrastructure exposure. Strategic holdings in gold and gold miners, coupled with active portfolio management, keep us ahead. While competitors talk about diversification, we have been quietly mastering it for decades. Clients will find our diversified approach increasingly attractive in the future. – Brian Lasher, Euclid Harding LLC
The information provided here is not investment, tax, or financial advice. You should consult with a licensed professional for advice concerning your specific situation.
