May 14, 2025
Crypto

Why Software Alone Isn’t Enough When Launching A Token in the Current Crypto Landscape


As mentioned in the introduction, there are several market-making partners that have come up to solve the challenges that crypto innovators face when launching their project tokens. One example of a long-standing market maker is Kairon Labs, which has worked with over 500 projects, according to company statements.

So, what exactly stands out about leveraging an ethical market maker? For starters, experienced token launching partners enjoy a deep network of  exchanges which makes it easier for them to negotiate for token listings. Instead of teams going through the stress of cold-pitching, Kairon Labs for instance handles the entire exchange listing process – this is more cost effective and provides expedited results. 

This ethical crypto market maker also features proprietary trading software which it connects to the exchanges where the tokens are listed to optimize liquidity with tight spreads, controlled volatility and deep order books. The software is constantly tweaking strategies real-time, executing trades to enhance market efficiency and managing inventory. This avoids the situation where crypto projects launch without the necessary market-making support causing token prices to be manipulated. 

It is also worth mentioning that a strategic market-making partner is more likely to curate customized solutions depending on the needs of a particular crypto project. For example, Kairon Labs has gone a step further to provide services, spanning across important facets in the token creation and launching process; these include verified token launch strategies, tokenomics guidance and overall advisory services for projects at all stages. 

Notably, the process of getting started with market-making service providers such as Kairon Labs is relatively straightforward; in this case, it involves an onboarding process with four main steps. The first one is qualification of business ethics alignment, after which a contract is signed, KYC/AML verification and finally an onboarding call with dedicated traders and the account manager.  



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