Trump Media now holds around $2 billion in Bitcoin, marking a bold shift into crypto that’s rapidly expanding Donald Trump’s personal wealth during his presidency.
Trump Media and Technology Group revealed on Monday that it has built up about $2 billion worth of bitcoin and crypto-related assets, making up nearly two-thirds of its liquid funds. The news gave the company’s stock a quick lift, jumping 9% at the market open before settling up about 4% later in the day.
Trump’s personal stake in the company—traded under the ticker DJT—is now valued at roughly $2.3 billion, boosting his wealth significantly while he’s still in office. This continues a trend that’s seen Trump fully embrace digital assets, with a recent Forbes report showing that crypto now makes up most of his paper wealth.
Once skeptical of digital currencies, Trump has now positioned himself as a strong crypto advocate. He’s signed an executive order to create a national bitcoin reserve, named a “crypto czar,” and urged Congress to push through several crypto bills. One of those, the GENIUS Act, was signed into law just last week.
Beyond Trump Media, he’s also earning millions from other crypto ventures. One standout is World Liberty Financial—a decentralized finance project where the Trump family has a large stake. According to Reuters, it has generated about $500 million since its September launch, largely benefiting a trust controlled by Trump Jr. Though Trump doesn’t directly manage the trust, he remains its sole beneficiary.
Critics say this setup raises ethical concerns, warning that Trump’s deep involvement in crypto could influence his political decisions. Advocacy groups and lawmakers have raised red flags about the potential for conflicts of interest.
Trump Media, once known mainly for its Truth Social app, has now shifted its focus to financial services and crypto. Earlier this year, the company launched Truth.Fi, secured hundreds of millions in crypto-linked investments, partnered with Crypto.com, and raised over $2.3 billion to fund its growing bitcoin treasury.
The announcement came shortly after bitcoin hit a record high, topping $120,000. Trump Media’s CEO Devin Nunes said the move is part of a broader strategy to ensure the company’s financial independence and support the upcoming launch of a utility token tied to Truth Social.
