Donald Trump’s crypto ventures continue to grow, now with a branded digital wallet backed by Magic Eden and Slingshot Finance.
Donald Trump’s crypto team is launching a new digital wallet, adding another piece to the former president’s expanding blockchain brand. A waitlist and X (formerly Twitter) account for the wallet just went live, positioning it as a tool for users to store and trade crypto, NFTs, and other blockchain assets.
The wallet is being developed in partnership with Magic Eden, a leading NFT marketplace. It will rely on Slingshot Finance, a firm recently acquired by Magic Eden, for its backend infrastructure, according to the site’s legal disclosures.
Magic Eden’s CEO, Jack Lu, confirmed the project and emphasized that while many users still rely on centralized exchanges, real innovation in crypto happens on-chain. He also teased that beyond Bitcoin and Ethereum trading, “more fun use cases” are on the way.
Despite its Trump branding, some of the president’s family members are distancing themselves. Eric and Don Jr. both claimed on X that they had no knowledge of the project. Eric even said, “I run @Trump and I know nothing about this project!”
This wallet joins a growing list of Trump-branded crypto ventures, including NFTs, a DeFi platform by his sons, memecoins by Trump and Melania, a stablecoin, a mining firm, and a future video game. Trump Media has also made crypto moves, recently buying Bitcoin for its treasury.
Critics say these ventures raise serious conflict-of-interest concerns, especially as Trump’s administration pushes to ease regulations on crypto. Just two weeks ago, protesters accused Trump of using memecoins for pay-to-play access at a high-level donor dinner in one of his clubs.
Public Citizen co-president Robert Weissman called Trump’s blockchain empire “one of the most corrupt innovations in American political history.”
