“We are proud to join the ranks of the Premier League with a club that is an institution in world Football,” a media representative of Floki said. “Just as Nottingham Forest are building a future as a dominant force in world football, Floki is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating with brands like Valhalla.”
Paul Bell, Nottingham Forest’s Chief Operating Officer (COO), said, “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”
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