SAN DIEGO–(BUSINESS WIRE)–Oct 11, 2022–
Some things just go together.MANSCAPED™, the global men’s grooming company and category creator, is excited to announce its latest sports partnership with Ball State University, an NCAA Division I college competing in the Mid-American Conference. The fast-growing lifestyle consumer brand, acclaimed for its best-selling The Lawn Mower® groin and body trimmer, is also known for landing genius partnerships – and this one certainly lives up to that rather ballsy claim.
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MANSCAPED and Ball State come together for perfectly harmonious partnership. (Graphic: Business Wire)
“Something we feel really sets MANSCAPED apart is the uniquely thoughtful and deliberate strategy behind our performance marketing, with our sports partnerships continually leading that charge,” said Joey Kovac, Vice President of Marketing at MANSCAPED. “As we’ve quickly grown to become a global brand and household name, we’re proud to maintain our commitment to these grassroots partnerships that always excite our fans, uplift all parties involved, and of course connect us with such wonderful organizations. Ball State has been on our bucket list for a while, and we’re excited to have inked this much-fated deal.”
“We are grateful for the partnership, and we want to align with innovative leaders that do good,” said Shawn Sullivan, Deputy Athletics Director, Marketing and Strategic Initiatives at Ball State University. “It makes perfect sense to partner with the male body grooming category creators and leaders at MANSCAPED. Ball State Cardinals fans will enjoy being exposed to this brand, the products and the impact MANSCAPED makes in support of men’s health.”
With six conference championships under its belt, 11 bowl game appearances, including back-to-back appearances over the last two seasons, numerous NFL players produced, and an already action-packed 2022 season underway, Ball State football is widely known for its loyal fan base, prideful spirit and now, epic MANSCAPED sponsorship. The dynamic brand partnership encompasses all the high-performing sports within the university’s athletics program though, including football, basketball, and baseball. MANSCAPED will receive exposure – and offer added mojo for athletes and students alike – in such areas as in-venue signage, television-visible signage, and social and digital integration.
The pride and enthusiasm that imbues Ball State University speaks to the love of athletic competition at the school and makes for a truly special sports culture, a trait that MANSCAPED is steadfast in finding in each of its partners. And with MANSCAPED joining Ball State on the court, in the field, and inside the locker room this season, they have one more competitive edge as they aim to shave away at the Mid-American Conference competition.
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the global men’s lifestyle consumer brand and male grooming category creator trusted by over six million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available globally in 39 countries via DTC and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, Tumblr and YouTube.
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CONTACT: Media Contact
Director of Communications, MANSCAPED™
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDIANA
INDUSTRY KEYWORD: COSMETICS RETAIL FOOTBALL MARKETING ADVERTISING COMMUNICATIONS ONLINE RETAIL SPORTS OTHER RETAIL DISCOUNT/VARIETY MEN DEPARTMENT STORES SPECIALTY LICENSING (SPORTS) CONSUMER
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PUB: 10/11/2022 12:00 PM/DISC: 10/11/2022 12:03 PM