LANDBANK recorded a significant increase in digital banking transactions in 2024, driven by the growing shift of customers to online banking services and the bank’s sustained investments in enhancing its digital platforms.
The bank facilitated a total of 162.28 million digital transactions, marking a 67 percent expansion from 97.08 million in 2023, with a total value of P3.38 trillion, up 38 percent from P2.45 trillion.
“Digital banking is not just about convenience — it’s about inclusion. Through our digital banking channels, we are empowering every Filipino to take control of their finances. Our goal is to make safe, reliable, and convenient banking accessible to all, especially our farmers and fishers, business owners, OFWs, and government agencies,” said Landbank president and CEO Lynette V. Ortiz.
The Landbank Mobile Banking App (MBA) led the growth in the bank’s total transaction volume, with a record 106.82 million transactions in 2024 — nearly double the 55.2 million transactions recorded in the prior year.
Through the MBA, users can perform a wide range of banking services, including fund transfers, bill payments, and investing in government securities. Among the app’s major enhancements last year was the straight-through account opening feature, which allows customers to open a digital account online via smartphones without visiting a branch.
In terms of transaction value, the bank’s corporate Internet banking platform, weAccess, recorded the highest volume at P1.36 trillion. This marks a 43 percent year-on-year growth from P952.14 billion in 2023.
Landbank’s other major digital channels include iAccess, an online retail banking channel; Link.BizPortal, a web-based payment channel; Electronic Modified Disbursement System (eMDS), a facility for institutional clients and national government partners; and Landbank Bulk Crediting System (LBCS), an electronic bulk disbursement facility.
The Landbank MBA was named the “Most Innovative Banking Application” at the 12th Annual International Finance Awards 2024 in Bangkok, Thailand. The bank was likewise recently recognized as the “Best e-Banking Services Provider” and “Most Reliable Mobile Banking App Provider” at the World Business Outlook Awards 2025 by Singapore-based business magazine, World Business Outlook.
Bringing banking closer to more Filipinos
As part of its broader digital transformation agenda, Landbank continues to innovate how it brings banking services closer to more Filipinos — especially those in underserved and remote areas.
Landbank began rolling out “phygital” branches in December 2024 that combine physical and digital services for a more streamlined, seamless, and delightful customer experience. These branches showcase a refreshed look, equipped with self-service machines, new queuing and tellering systems, meeting pods, and interactive zones.
To further extend its reach, the Bank is ramping up its LANDBANKasama Program, which brings basic banking services to far-flung and underserved areas. By partnering with local cooperatives, associations, rural banks, LGUs, MSMEs, and private entities, the Bank empowers these community-based partners to serve as LANDBANKasama partners, providing services such as cash withdrawal, deposit, fund transfers, bills payment, and balance inquiry.
Landbank is also pioneering cash-lite ecosystems in key areas, starting with the Province of Batanes. By promoting the use of digital payments and equipping local merchants, residents, students and LGUs with digital financial tools and skills, the initiative promotes the use of cashless transactions as a safer, faster, and more convenient way to manage daily financial needs — ultimately reducing reliance on physical cash and fostering a digitally inclusive local economy.
With its digital strategy in full swing, Landbank remains committed to accelerating digital transformation and delivering enhanced customer experience across the country — anchored on its mandate to serve the agriculture sector, empower small farmers and fishers, and drive inclusive and sustainable national development for all Filipinos. (PR)