HSBC Malaysia recently unveiled its all-new HSBC Premier for affluent and high-net-worth customers to meet their changing needs in wealth management, health and lifestyle and international banking.
The launch event, held on Aug 13 at Immersify @ The Labs in Bukit Bintang City Centre, Kuala Lumpur, was a showcase of elegance and innovation.
Guests were welcomed into a multi-sensory experience featuring cutting-edge visual projections set within an expansive 30,000sq ft art space.
The event offered a captivating preview of HSBC Premier’s offerings in Malaysia, blending art, sound, and technology to reflect the premium lifestyle, personalised service and global reach the bank is known for.
Privileges that go beyond
Anchored on four pillars—wealth, health, travel and international, the new HSBC Premier covers an extensive proposition, ranging from wealth solutions, health and travel privileges to more convenient and easier access in international banking.
Zhang said that the launch of HSBC Premier is a reflection of HSBC’s commitment to international and affluent banking, connecting its customers to a growth of opportunities.
In the wealth segment, HSBC Premier offers award-winning wealth management services with both local and global expertise, giving customers access to over 350 diverse investment solutions, including Unit Trusts, Bonds/Sukuk, Structured Investment Products and protection plans.
On the health front, HSBC Premier provides exclusive healthcare and wellness privileges at renowned private hospitals and facilities nationwide.
Members can enjoy up to 30% off selected health screening packages and recovery services, with 30% discounts at Sunway Medical Centre Damansara and 20% discounts at other Sunway Medical Centres.
Additionally, HSBC Premier Elite customers are entitled to a complimentary Elite Signature health screening package at any Sunway Medical Centre.
Special postnatal care offers are also available through Sunway Sanctuary, including 20% off postnatal care packages, on top of complimentary gifts.
HSBC Premier Elite customers can enjoy an extra touch of indulgence with a complimentary third night when they book a two-night stay at Signature One Suite, Sunway Sanctuary.
Elevating travel
Data from Mastercard’s World and World Elite portfolios in Malaysia show that affluent cardholders prioritise spending on travel and accommodation.
HSBC’s Premier Mastercard credit cards tap into this trend, offering benefits that elevate these premium travel experiences while strengthening the bank’s foothold in the affluent segment.
HSBC Premier customers who hold an HSBC Premier World Mastercard credit card can enjoy accelerated rewards of up to 15x Reward Points for every RM1 spent abroad, provided they meet Premier eligibility criteria.
Additional benefits include six complimentary accesses to Plaza Premium Lounges, complimentary global data roaming in over 120 countries, and up to US$500,000 in travel insurance coverage offered by Mastercard—ensuring a seamless and rewarding travel experience.
The Premier Travel Card on the other hand is a zero-fee credit card designed exclusively for HSBC Premier Elite customers.
Cardholders earn 1.1x air miles for every RM1 spent overseas and 1x air miles for every RM4 spent locally, along with 12 lounge visits to over 1,300 airports worldwide.
New age affluence
HSBC’s International Wealth and Premier Banking (IWPB) Asia head Kai Zhang said that the estimated percentage of adults in Malaysia with at least USD$250,000 in financial wealth will double over the course of this decade, based on HSBC Global Research.
“As the Malaysian economy grows, so does the opportunity to build and sustain wealth.
“But it’s not just about growth. It’s about how wealth management is changing, and we’re seeing customers manage their wealth with more intent,” said Zhang.
HSBC Malaysia international wealth and premier banking country head Linda Yip added that, amid the rapid growth of Malaysia’s affluent segment, affluent customers now seek holistic solutions that help them accelerate their wealth while prioritising their health and wellbeing.
Yip noted that this year’s 25-year milestone for HSBC’s premier banking in Malaysia is more than just a number—it reflects its commitment to continue developing the premier experience to the next level and meet customer’s evolving needs.
“Malaysia is witnessing rapid growth in its affluent segment, and with that growth comes evolving needs.
“Achieving a balance of these needs allows them to grow, protect, enjoy and preserve their wealth for generations,” said Yip.
She added that affluent customers are focused on diversifying their hard-earned wealth to preserve their lifestyle today and protect it for future generations.
“At HSBC, our aspiration is to be the international bank of choice for affluent customers, supporting their holistic wealth management needs.
“We are taking this a step further with our all-new Premier services that offer solutions that go beyond banking,” Yip explained.
To celebrate the launch of the enhanced HSBC Premier, new HSBC Premier and Premier Elite customers can enjoy an attractive 4.28% p.a. on six-month Time/Term Deposit/-i placements, along with reward points to help redeem flight tickets even faster.
Those who choose to invest or insure with HSBC can unlock even greater returns — up to 10.88% p.a. on their Time/Term Deposit/-i placements.
Interested customers may visit www.hsbc.com.my/premier/ for more information and terms and conditions.
