With all of that having been said and now out of the way, it is important to note that SimilarWeb recently did a deep dive and ascertained which keywords were trending most heavily in 2023 so far. Interestingly, the keyword that topped the charts wasn’t even in English!
Instead, it was the Chinese word for “three body”, and that is all thanks to the upcoming adaptation of the iconic Chinese sci-fi trilogy called the Three Body problem. This keyword was used nearly 320,000 times in January of 2023, which is a whopping 21,000% increase month over month.
Coming in second was the name of US politician Kevin McCarthy who had a really rough time getting elected as the leader of the House of Representatives. His name was searched for over 6.2 million times, which is up 3,459% from the 492,000 times it was used around a month ago. Much of the traffic surrounding Kevin McCarthy went to CNN, with the American news agency receiving a huge boost in hits thanks to their coverage of the political goings on.
Moving on, entertainment related keywords continued to dominate the list of most searched queries. Apart from The Three Body Problem, the HBO series The Last of Us saw a huge uptick in searches as well. Based on the popular videogame, the TV series received well over 25 million searches in January.
Much of this traffic went to Wikipedia, since this is a useful source of information that can tell searchers all they need to know. The fourth entry on this list, which is yet again mass media related, also directed a lot of traffic to the online encyclopedia.
The keyword coming in fourth place was “m3gan”, which is the name of a sci-fi TV show that is currently taking the world by storm. This just goes to show how big of an impact mass media can have with all things having been considered and taken into account. M3gan has been used as a keyword approximately 10.6 million times in January of 2023 alone. That is up 1,160% from search volume seen in December of 2022.
The rise of ChatGPT should have put it in first place, but in spite of the fact that this is the case the AI chatbot only ended up reaching 5th place. That might be due to a lack of widespread awareness, although that still resulted in “chat gpt login” becoming the 5th most widely used keyword in January 2023.
All in all, these search trends can tell marketers a lot about how they should strategize. Using these keywords and targeting them in ad campaigns can help marketers to reach the widest possible audience and potentially bring some traffic to their own sites as well.
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