Buyers Seeking Supplier Diversity, Wellness & Innovation For Retail Shelves

Buyers Seeking Supplier Diversity, Wellness & Innovation For Retail Shelves

Supplier diversity, wellness and product discovery were all top-of-mind among buyers in Q3 as retailers seek new ways to entice consumers in the face of inflationary pressures, according to research uncovered in RangeMe’s Retail Roundup: Q3 2022 report. The report highlights trends among the activity of US and international buyers on the platform.

“With increasing prices and supply challenges worldwide, it’s clear that there is major interest in finding new and innovative products, particularly from diverse-owned and sustainability-focused brands,” said Nicky Jackson, founder and CEO of RangeMe.

• Diversity & Wellness Trends: Finding diverse-owned brands remains a key point of interest among buyers, with certifications such as Certified Ethnic Minority Owned and Certified Women Business Enterprise among the top searched certifications. Additionally, Certified Organic continues to rank among the top searches, said RangeMe.

• Self-Care Keywords Seeing Growth: Last quarter, the keyword “fragrance” was trending among health and beauty care buyers around the globe, along with “deodorant,” “bath salts,” “shower steamers,” and “candles”—a nod to the self-care trend among consumers that accelerated during the pandemic and continues strong today, said RangeMe, which is an online platform that streamlines new product discovery and purchasing between suppliers and retailers. 

The report can be accessed here. 

In addition to diversity, wellness and selfcare trends, visits to RangeMe collections show buyers are hungry for product innovation as “Trending on RangeMe” and “Startup Brands” collections garnered the most visits, the company said. RangeMe’s Collections are curated selections of brands and products that meet set criteria typically based on trends, certifications, categories or buyer engagement. The trending collection includes brands and products that are getting the most engagement from buyers, and the startup brands collection consists of the newest brands and products in the consumer packaged goods market.

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