Bank Asia Agent Banking launches ‘Wet Market Collection’ service

Bank Asia Agent Banking has launched a market-focused customer service initiative titled “Wet Market Collection”, an effort aimed at simplifying, securing, and digitising cash handling for traders of all scales operating in local markets, thereby enhancing the efficiency and reliability of daily transactions.

Ziaul Hasan, deputy managing director and head of channel banking and CAMLCO of the bank, inaugurated the initiative at a programme held recently at Genda Bazar in Savar, according to a press release issued by the bank.

Over the past 11 years, Bank Asia has developed an extensive agent network comprising 5,036 agents, 70 percent of whom are based in local markets (bazaars).

This network has facilitated the strategic distribution of service touchpoints in rural areas, with agents embedded within market premises, positioning Bank Asia Agent Banking as the preferred financial solution for its intended stakeholders.

Moreover, the combination of transaction limits and dedicated operational space for agents has fostered a sense of trust among wet market customers, further encouraging the adoption of digital payment methods.

This app-based initiative represents a significant milestone in Bank Asia’s journey towards financial inclusion, offering a faster, safer, and technology-enabled cash transaction solution tailored to the needs of local wet market participants.

Bank Asia intends to gradually extend this service to additional wet markets across the country, thereby broadening access to secure and digitised financial services.

KM Farid, president of Genda Bazar Babosahi Society, and Ashraf Uddin Khan Shahin, owner of the market, were present at the event, alongside senior officials of the bank.