The Trump family-backed World Liberty Financial Inc (WLFI) cryptocurrency, $WLFI, listed on crypto exchanges on Monday, paving the way for trading in the virtual digital asset, the company said in an official statement. In an announcement on its official website, WLFI stated “$WLFI is now tradeable”. Clicking on the call to action button redirected visitors to another page where the message read “Trade $WLFI: Use $WLFI to exchange into other cryptocurrencies and vice versa.”
The $WLFI token was valued at $0.2456 apiece at 11:36 PM IST, according to CoinMarketCap.com data. The crypto asset is being offered on three blockchain networks, namely, Ethereum, Solana and Binance. These networks operate a blockchain, the foundational technology behind assets such as Bitcoins, which provide the unique key that verifies the authenticity of a crypto asset. The listing marks the latest development in Trump-family backed cryptocurrency initiatives in what turned out to be a busy week for Eric Trump, a key actor in the Trump family’s focus on crypto assets. From travelling to Hong Kong and then Japan to listing their currency on exchanges, Eric Trump has laid out the path that WLFI and associated crypto ventures of the Trump family aim to chart over the coming months.
WLFI’s expansion plans
WLFI’s website also lists plans of starting a crypto wallet which makes these assets accessible on tap and usable for payment. The company is also planning a crypto exchange of its own, according to its website. The company acquired a listed pharmaceutical firm called Alt5 last month, which was used to raise $750 million. Alt5 used $500 million out of these funds to purchase $WLFI coins, in effect taking on the status of a crypto coin treasury for the Trump-family backed digital asset.
The WLFI business, backed by Donald Trump Jr and Eric Trump, is separate from the Trump Media and Technology Group’s foray into treasury strategy announced in partnership with Crypto.com.
Treasury strategy in cryptocurrency parlance refers to an investment strategy that forms the bulwark of future offerings such as asset allocation and risk management.
Apart from this, the Trump family holds a sizable share of cryptocurrencies, including the $TRUMP and $MELANIA memecoins issued by Trump Media.
Another family concern, bitcoin mining company American Bitcoin, is eyeing a public issue later this month with a potential listing on the tech-heavy Nasdaq stock exchange, Reuters reported, citing the company’s largest investor, Asher Genoot, CEO of Hut8. This marks the company’s listing via the SPAC method after a merger with Gryphon Digital Mining, Genoot indicated during the Bitcoin Asia conference in Hong Kong.
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Genoot stated his company Hut8 will proceed from bitcoin mining into the mining infrastructure space, and plans to lease data centres to American Bitcoin. This indicates the Trump family’s consolidation of its interests in the entire crypto value chain from infrastructure to crypto mining and treasury to exchange operation.
Trump family’s stamp on global crypto developments
US President Donald Trump’s son Eric Trump attended an event in Japan organised by crypto treasury Metaplanet on Monday in which he urged the company’s extraordinary shareholders’ meeting to back the agenda of a 130 billion yuan share sale which would free up capital for re-investment in the flagship cryptocurrency, Bitcoin, Reuters reported. To be sure, Metaplanet did not confirm Eric’s involvement in the voting process, the newswire reported.
Eric traveled to Japan within days of attending the Bitcoin Asia conference where he portended bitcoin to touch the $1 million-mark. To be sure, Bitcoin reached close to the all-time high of $125,000 last month amid expectations of the announcement of a rate cut cycle by US Federal Reserve chair Jerome Powell at global central bankers and economists’ retreat at Jackson Hole.
JUST IN: A Bitcoin whale sold 24,000 BTC worth over $2.7 billion, causing today’s -$4,000 crash in minutes.
They still hold 152,874 BTC worth more than $17 BILLION. 😳
h/t @SaniExp pic.twitter.com/m4aM9JwlAO
— Bitcoin Archive (@BTC_Archive) August 24, 2025
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Eric also praised China for its role in developing cryptocurrencies, which is a contradiction since the People’s Bank of China has banned digital tokens altogether. To be sure, the passage of a legislation that legalises stablecoin issuance in Hong Kong is likely to have prompted the PBOC to consider a plan to tap the autonomous territory for offshore transactions that allow interoperability between stablecoins and its own digital central bank currency, the Digital Yuan, Reuters reported last week.
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As the self-proclaimed ‘Crypto President’ Donald Trump has paved the way for widespread stablecoin and cryptocurrency adoption with a spate of regulatory and legislative interventions as well as presidential orders. The Guiding and Establishing National Innovation for US Stablecoins Act (GENIUS Act) has made it legal to issue stablecoins backed by US treasuries, in a move US Treasury Secretary Scott Bessent said would re-emphasise the US dollar’s status as the global reserve currency. This comes at a time when global central banks are accruing gold to de-risk their assets from the probability of US sanctions after witnessing what happened to Russia with the inset of its war with ukraine.
Trump’s presidential orders have ranged from the creation of a national bitcoin reserve to allowing for the investment of retirement savings under 401K in America in alternative assets including cryptocurrencies.
US regulators such as the Federal Reserve and markets regulator SEC have also taken steps to have a hands-off approach towards crypto assets and institutional participation in the purchase and trade of these assets.
To be sure, institutional investment also opens the door for market-moving actions with recent price fluctuations in Bitcoin and Ethereum being attributed to ‘whale action’ — the consequences of transactions conducted by a major cryptocurrency holder who may have sold or purchased these tokens to set their market price.
