The findings, published in late July by IVY, a media network specializing in fintech in Vietnam, were based on a survey of 4,300 cryptocurrency investors.
The study also used data from the ByBit exchange and web3 market research firm Tiger Research, and provides an overview of investor behaviors, habits and expectations in the digital assets market.
IVY found that 47.3% of Vietnamese investors earning under $500 a month posted losses. Around 20.7% broke even, and 32% reported making profits.
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A Vietnamese investor tracking crypto price movements on a smartphone. Photo by VnExpress/Khuong Nha |
The report said these investors typically gravitate toward trending topics such as AI and meme coins, cryptocurrencies inspired by internet jokes or trends. Influencers are their third most trusted source of information.
Along with transparency and strong fundamentals, media presence plays a crucial role in their investment decisions.
About of 42.4% of investors earning $500-2,000 a month reported making profits, with 25.4% breaking even and 32.2% reporting losses.
This group follows community news, demonstrates basic market analysis skills and actively researches about crypto through media channels. Unlike the lower-income investors, they are less influenced by KOLs.
For investors earning more than $2,000 per month, profit and loss rates are evenly matched at 41.8%, while 16.4% break even. This group shows little interest in meme coins, and over 70% rely on online and offline communities for information.
Nguyen Duy Tin, CEO of IVY, says: “The survey shows that Vietnam’s crypto investor base is quite diverse. Most are young, dynamic and quick to adapt to blockchain applications such as decentralized finance, NFTs and GameFi.
“They are generally adept at spotting opportunities and acquiring new technological knowledge.”
According to the study, more than 60% of crypto investors identify as holders, people who invest for long-term asset retention. Some 59% enter the crypto market in pursuit of financial freedom.
Ngo Tien Vi, administrator of Upside, a web3 investor community in Vietnam with 120,000 Facebook members, says the survey accurately represents the reality faced by most inexperienced investors.
“Investors looking for quick profits often lose the most, especially when they jump into meme coins or short-lived trends.
“In contrast, investors with more capital, patience and a calm approach tend to succeed by focusing on fundamental analysis and understanding the core value of projects.”
Experts believe that cryptocurrency is a viable option for investment as regulations surrounding digital assets continue to evolve both domestically and internationally.
In June the National Assembly passed the Law on Digital Technology Industry, which will recognize digital assets from January 1 next year, protecting blockchain enterprises, users and investors.
Data from research firms Triple-A and Chainalysis ranks Vietnam seventh globally in terms of crypto ownership and fifth in overall adoption.
According to Google Trends, public interest in the country digital assets peaked in early 2025.