Sundaram Finance (SF) on Friday announced the expansion of Sundaram Wealth as a dedicated wealth management offering. This positions the company to better serve sophisticated financial needs of Ultra High Net Worth Individuals, High Net Worth Individuals (HNI) and affluent families across India, a statement from SF said.
The expanded offering will build upon the company’s existing franchise in wealth management and will provide comprehensive financial solutions, including strategic financial planning, portfolio allocation and risk management through enhanced capabilities.
Sundaram Wealth will leverage and expand Sundaram Direct, the company’s distribution business, which has been a cornerstone of Sundaram Finance’s financial products & services offerings for over two decades. Sundaram Direct deals with both SF Group and third-party financial products and has built a wealth and investments portfolio exceeding ₹7,000 crore of assets under management.
The growth strategy will include both organic growth through existing customer relationships and targeted acquisition of new HNI and affluent clients seeking comprehensive wealth management services. The company aspires to achieve an AUM of 20,000 – 25,000 crore in the next 4 – 5 years.
“Sundaram Wealth will primarily target families and individuals who require sophisticated wealth management solutions beyond traditional investment products,” SF said.
“Our expansion of Sundaram Wealth represents the natural evolution of our client relationships and our commitment to providing comprehensive financial solutions,” said Harsha Viji, Executive Vice Chairman of Sundaram Finance. “Over the decades, we have witnessed many clients progress significantly in their financial journey through disciplined investing and financial planning. This expansion allows us to serve our multigenerational relationships in addressing their increasingly complex wealth management needs with the same integrity and personalised service that has defined our customer centricity for over 70 years.”
Rajiv Lochan, Managing Director of Sundaram Finance, said, “We are uniquely positioned to serve this market through our combination of multi-generational client relationships combined with a “you first” approach to clients, comprehensive product suite and unwavering commitment to prudent wealth management.”
Published on June 20, 2025
